Tuesday, February 15, 2011

Dial Direct takes the initiative!



For years South African motorists have been plagued by the constant threat of potholes.
Not only are they a safety hazard, but they also pose danger to the wheel alignment and suspension of your car - that’s if the short- term danger of a flat tyre doesn’t get you first.
Many have tried to curb the problem, but there are still an increasing number of potholes in South Africa, which are growing in size and stature as fast as they are multiplying.
In the spirit of ‘less yada yada, more ching ching’ and in the interest of public safety and urban pride, Dial Direct and Trafficare, in association with the Gauteng Provincial Department of Roads and Transport (GPDRT), have joined forces in an effort to assist in the fight against potholes in Gauteng. Dial Direct will begin a Pilot Project by proactively filling potholes on selected roads in Gauteng, under the jurisdiction of GPDRT.
In keeping with Dial Directs techno-savvy brand positioning, the initiative will be using cutting edge, internationally acclaimed technology to repair the potholes. The Jetpatcher will be making its South African debut with the Dial Direct Pothole Brigade project. Ultimately Dial Direct and Trafficare would like to increase the scope of the activity of the Pothole Brigade over time, so watch this space!
Click here to see the Dial Direct Pothole Brigade in action.
Click here to read about the Jetpatcher technology

  • Click here to view our pothole related press releases

Darren Simpson at Dial Direct Pothole brigade launch


Thanks to Dial Direct and LeadSA for all the info and for filling up those huge potholes!  


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